He really brings it home in the last few seconds but it's easy to miss: The people you are trying to understand (another way of saying "what's involved in any problem you're trying to solve that involves other people") look at time differently — what it's worth, how fast it moves, whether it's worth paying attention to, where our lives fit in relation to it, and so on — and so you can more effectively seek solutions to a problem by asking, "What is the time-perception element here?"